“There is a major difference in the expertise required between …

helping a client purchase one home from many choices …

as compared to marketing one home …

so a buyer will choose it over all the others available.”

– Gary Feller

Sadly most people including most real estate agents believe a home is worth a certain price and think it will sell at that price regardless of the agent’s marketing efforts. They believe it’s just a matter of waiting for the right buyer. But studies have proven the longer a home is on the market the less it sells for.

 

Gary Feller, The Real Estate “Doc” has helped his clients sell for $2,500 to $14,900 more than other nearby identical homes because of his expertise. 

 

Most homeowners do not realize when you sign a listing agreement; you are really listing NOT with a real estate company but with an individual real estate agent. Because each agent is an independent contractor and is totally responsible to:

  1. Accurately price your home, so you don’t lose money that belongs to you

  2. Advise you regarding the repairs, decorating and staging of your home so it appeals to more buyers

  3. Develop and implement a creative and aggressive marketing program that attracts more agents and buyers, resulting in more offers and a higher price for you

  4. Provide an effective follow-up program to evaluate market response, knowing the right questions to ask to overcome objections and make appropriate adjustments

 

The above four items are crucial for you to maximize your sale price and reduce your marketing time. But these four items are NOT taught to agents in real estate license school. Each agent has to learn this on their own. There is a fifth step that is crucial to getting the highest possible sale price … it is finding the agent who has the expertise to guide you through the first four steps.

 

Remember as you interview real estate agents:

“They will tell you how many homes they sold …

But they won’t tell you how many homes they listed that did not sell …

Or the number of times they had to reduce the price on the homes that did sell!”

and

“They will tell how they did when the market was easy …

But they won’t tell you how they did when the market was tough!”